Construal is a social psychological term that refers to the way in which (or the process of) people perceive, comprehend, and interpret the world around them. We all need to interpret the world around us so that we can make sense of the world and determine our own actions and judgements. For example, imagine you are walking down the street and in front of you someone stops, falls to the ground, grabs their chest, and starts to turn blue. You would begin to interpret this situation, running through all the possible explanations for this situation and the person's behavior. Is it a joke, are they choking, having a heart attack, is this an emergency, etc. This would be construal — your interpretation of the situation.